One was the total addressable market. Like, if you're looking at kitchen cabinet pullouts, you know, the average price was like 2,000 to $4,000. Right. Like the people who are buying into that franchise are buying in.
Acquiring Minds
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They're like retirees, you know, or people who are just kind of buying a job or like a steady career or whatever. And like that's not. I wasn't really able to calculate what the address, total addressable market was for kitchen shelf pullouts.
But it's not very big and it's not as big as I needed it to be. And I also talked to someone else who did start a franchise out in another area of the country. Did like a Mr. Handyman, I think, and he talked to me a year in and he said, if you know about lead generation and you know about marketing and you know how to run a crew, there's absolutely no reason that you should start a franchise.
You're just going to be paying part of your EBITDA for the rest of your life. And so I took that to heart and it didn't seem like the right thing to me.
And he was saying that about all kind of all home services style franchising, that so much of it is in the leads that they deliver to you.
Yeah. And it's very interesting because when you actually look at these franchises, they don't deliver that much lead generation to you. And they certainly there's, you know, they do some. So like the, the shelving one, they would deliver leads to you for national home builders and they would put you in touch with the regional manager for whatever true mark homes or something.
And you were supposed to, from my understanding, sell for their new development of 400 homes. You would sell whatever your pullouts were, but that was the lead. They were not doing like Google Search, Bing Search, meta third party lead generation.
Certainly not events. You had to do all your own events. That's like weekends gone because you're doing event marketing.
All of those things that I learned at Kohler, which I had no idea about before I got into the Kohler business. Your lead generation, your portfolio of lead generation has to be super diverse and you have to be constant. I mean it's a full time job.
And from what I understand from interviewing, you know, multiple franchisees in my area and also the ones the companies recommended and you know, they were not lead generation was the biggest area they were suffering in. And the franchisors were not providing like lead generation anywhere near what you would need to see in order for it to, to be kind of a plug in business. Thank you.
Okay, so back to the response by your future seller. He says, I've, I've had some time to think. You now have your GC license.
Let's talk. And what does he say to you?
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