ETA·BRAINa Katyella project

Acquiring Minds

How Business-Buyer Fit Led to 2.2x and No PG

Deal story
Former medical device sales rep Joe Wynn bought an operating-room equipment sales/service distributorship in Georgia for $1.35M, leveraging supplier veto power and business-buyer fit to negotiate a 90%+ seller note at 7% over 10 years with no personal guarantee. The business does $2M revenue with ~45% margins; Joe underwrote it at a stabilized ~$600K SDE and is forecasting $3M+ revenue in his first full year.
Deal facts
Industry
Medical / operating-room equipment (surgical lights, tables, booms)
Business
Sales & service distributorship
Location
Atlanta / Georgia
Revenue
$2M (2025)
SDE / EBITDA
$889K reported SDE; ~$600K stabilized (underwritten)
Multiple
~2.25x on stabilized ~$600K SDE
Deal size
$1.35M purchase price
Acquisition model
Partnered
Outcome
Closed Jan 21; $120K down, ~90% seller note at 7% over 10 years, no PG, 3-month standby; received $150K working capital; forecasting $3-3.5M revenue for the year
People
Will Smithhost
Host of Acquiring Minds podcast
Joe Wynnguest
Former medical device sales rep, now owner of Surgical Specialties, an OR equipment sales/service business
Topics
05:03Joe's medical sales backgroundaudio ↗
13:40Finding the equipment businessaudio ↗
18:15Revenue and SDE breakdownaudio ↗
21:14High margins and pricing poweraudio ↗
26:04Lumpy project revenue historyaudio ↗
37:13Purchase price negotiationaudio ↗
57:52Deal structure and seller noteaudio ↗
1:11:53Bank froze account post-closeaudio ↗
Excerpts · 410 segments · ~1:33:42 long

Short excerpts only — hear the full conversation on the publisher's site.

Joe, you are very recently into your business. You acquired at the end of January. So we're going to get a view from the very first weeks of a transition.

We're also going to hear about your purchase price in terms what you were able to negotiate there. That has aroused a lot of interest in the Acquisition Lab where you and I are both members, many members reaching out to you, wanting to learn more. Let's begin though, Joe, with a little background on you, please.

Yeah. So you know, before purchasing the business, I get a little backstory. I played college football, but then once I got done with college football, I got into the world of sales. I was a medical device sales rep for about seven or eight years.

My previous company, I was there for about six years, had a lot of success. I knew that I wanted more and to kind of, you know, build my own ladder. And I, and I started on that, that journey to, you know, see what it was like to acquire a business.

So I come from the world of sales and obviously that plays a role in business that I ended up purchasing.

And so your decision to buy business was because you just kind of looked around and wanted to build something for yourself as opposed to building, working for somebody else, even though you were making probably pretty good money in medical device sales.

Yeah, no, yeah. You know, the way I looked at it is instead of climbing the ladder, I wanted to create the ladder for myself. And that was the, the goal for me is to be able build something that was, could be long standing or even in the short term having a short term success in terms of building something that someone else could be interested in acquiring.

That's correct, yeah. So I had a guy, one of my mentors, we started looking at real estate and when I started looking at the numbers, look at the margins, it was pretty low. You know, the way that I equated it was the Way to really make money on the real estate side was just about more doors, more units that you have.

And then that's when we kind of got into the discussion as to still acquiring an existing business that was already producing good margins and good profits. And that's when I kind of got into that journey is to kind of looking to see what it was, what it would take to acquire a business.

And did this person you were working with, somebody on the real estate side, you said?

Yeah, so I got introduced to him from another mentor because I had an interest in getting into real estate and acquiring. And as we were looking at different units, I'm looking at the numbers and they're not really making a lot of sense to me. And we got in onto the conversation for as the corner business.

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