The Entrepreneur Awakens: Pivoting from Tech to Ownership

They were looking to expand into the mainland. So they were at the time actually more looking into a getting investors more so than selling the company. So we actually started off the conversation with the fact that I'm based in Seattle.

They wanted to find somebody in the mainland they can partner with to expand Lison into the main. Okay, so this is a. As you said, it's a marketing agency for the hospitality niche for hotels with a core function being.

Yep. Correct. And this is something now I would have thought so we're all as consumers used to dynamic pricing now. Thank you, Uber. Thank you.

So many things, but the hotel prices, airline prices, even monthly rental prices at bigger property management companies will be dynamic based on supply and demand. I always assumed that there was tech behind that, that there were just SaaS platforms that do that, but. And maybe that is the case.

Maybe you're white labeling something or. No, you are. Is your team or is the lights on team kind of doing this manually, if you will. It's a mix.

The software landscape in the hospitality space are very scattered and proprietary. So there are many solutions in this space where it could be charging a hotel a few grand a month just for doing something really simple. Changing pricing or automatically updating pricing and all that.

So for really big hotel chains and big hotels, it makes sense for them to use that. For smaller hotels, it's very cost prohibitive to do something fully automated. So Lights on was very specialized in helping lots of the independent hotels where like, you know, they, it's sizable hotels, but not to a point where they can afford paying like, you know, tens of thousands of dollars just on…

And even with those technologies, they still need to hire additional folks to be able to operate those technologies or SaaS to be able to, you know, adjust pricing based on supply and demand. So yeah, very scattered space. You know that one of the most common levers to pull in a target acquisition is, is technology updating the systems of a business that may still be running off a spreadsheet or…

So choosing the right cloud platform, CRM, telephony, compliance and cybersecurity, not to mention implementing all that is a job in itself. Acquiring minds guest Nick Akers knows this firsthand. As a former searcher who now owns Inso Technologies, Nick has seen the tech challenges searchers face when acquiring businesses.

His team at Inzo regularly works with searchers and their acquisitions, offering a complimentary IT audit of the target company. Nick takes a personal interest in all their searcher clients, drawing from his own experience in the search phase. Enzo dates back to 1989.

So this is a company that has managed the tech for hundreds of small businesses over decades. And one last thing, no long term contracts with Enzo a big differentiator. Check out enzotechnologies.com I N Z O or email Nick directly@nicknzotechnologies.com and don't forget to tell them you're a searcher.