ETA·BRAINa Katyella project

Acquiring Minds

The Joy & Pain of Buying a Tech Business

Excerpts · 330 segments · ~1:42:36 long

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And the way we've built this onboarding agent is we will just build these modules that will automatically connect, that will read your driver's license and go into your SAP or your ERP and download it into some module and then go to the IRS and register you for X or Y service or just, you know, register you as an employee.

And then we'll grab your birth certificate and go to your insurance company and create a new, you know, a new sort of covered employee with the insurance company. And, and each of those steps need a lot of training for the, for the agents to not get confused and make mistakes. Right? Because maybe you can tell an employee something like, hey, please give me your driver's license and they're going…

If it's not properly trained, the, the, the robot's going to break. And so, right, by making like micro agents that do very specific things and training them on hundreds of examples, they start really understanding things and even correcting humans like, hey, this is not a driver's license. This is a birth certificate and it's a driver's license.

And then with repetition, they start doing a lot of the automated process themselves. Onboarding, employee onboarding is maybe not a great example because you have gusto and other tools doing it automatically, but you get the gist of it, like, yeah, yeah, it's, you know, just a lot of training involved. Felipe, I said to you in our pre call that it seems like you're at really at the front lines…

You're, you guys aren't building the models, but you're taking the models, the raw models and your, in your customizing them, training them, as you said, to actually have business application.

And every single day there's countless headlines about how AI is going to transform everything. And so here you really are, you're doing the work that is, that is going to supposedly crank up productivity, you know, to historic heights. And I said, how exciting to be in the know right at the, the very middle of that.

And you said, yeah, but sometimes I wish I just bought a landscaping business. So what are the pros and cons of being in such a, a dynamic space. So yeah, it's, I remember that conversation, Will.

Yeah, and it's, it's completely true. So the pros of being in this space are everyone's talking about it. So you don't, you know, getting customers to hop on the phone and talk to you about AI is very easy, has never been easier.

You get a lot of demos scheduled, you get a lot of intercourse. You know, the sales dynamic is very fast moving and if you play your cards right again, like I talked about, sort of the value, the multiple that people will place on the revenue from AI agents being so high, you know, if you do things right and you're, and you're careful about, you know, using AI responsibly, you can, you can create…

And then the other pro, the third one is it's just fun, you know, to see how technology is evolving. It's fun to see how different companies are doing different things and testing things and talking to other like minded individuals about AI is just like a fun thing to be. You don't have two days that are the same.

The cons are also significant. One is, and we talked about this briefly, companies think that AI is plug and play, set and forget and you know, you don't need to do anything about anything and it's just a magic wand that you, you know, you swipe and it's going to do everything on its own.

There's a lot of education to go around AI and so sometimes the sales cycles can be long because even though they take the call quickly, they need a lot of education. Once that you've talked to them about AI. The other con is we never know when we're going to get crushed by someone.

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