Well, and so that's a great point. It's kind of like it's its own filter. It's this idea that like, put yourself out into the world the more rather than trying to sanitize yourself and just be same samey, put your real self out into the world, which, yes, will turn off, alienate some people who don't.
Acquiring Minds
Buying a Wide Moat in a Consolidating Industry
Excerpts · 417 segments · ~1:28:37 long
Short excerpts only — hear the full conversation on the publisher's site.
Who, who don't like what they see but will attract more. More the people, the right people. And it's better to really attract a smaller group of people who really like you and have an affinity for you and, and repel the rest than it is to kind of be so bland that nobody has a reaction to you one way or the other.
Which, by the way, that that is kind of the reflex of so many of us is to just blandness, safeness. Let's hear about your discovery of the business you did buy.
Yep, exactly. So I reached out. Like I said, I wanted to turn over every stone in Boston before I started funneling outwards in my search. So the seller of LSS responded to my email, um, because he grew up in the town I grew up in and now lives five minutes away from where I live. So he was like, I'll talk to you.
And we got on like a house of fire on fire. We spoke for the first time in August and it took a long time to get to where we got to, but there was a lot of back and forth. And so he was not really looking to sell his business.
He was talking to a couple other folks. Because our industry is really in a point of consolidation. There's probably only about 30 companies that so much as Touch AED is.
And then what we do is super niche where we actually service and maintain the ads through an on site service and maintenance program. So we have technicians that go out and touch these things. And so that was even more niche.
So people had been approaching him, but he wasn't really sure that he wanted to sell. And so he wasn't really prepared. He was kind of like, do I want to?
Do I not want to? And here I am, like seven and a half months pregnant in late August, early September, being like, dude, I'm really pregnant. I'm doing this. It's now or never.
Hold on a sec. What you just said there, that was actually the encapsulation of a lot of back and forth. And eventually you kind of had to be like. When you said, dude, it kind of like had to be like, listen, I.
Like, I, we got to do this or. Or I got to move on. Right? Not an ultimatum, but just kind of like laying the chips on the.
Or the cards on the table. We gotta move if we're gonna do this. Right?
Want what comes before or after? Hear the full episode on the publisher's site ↗