Why Choose Ownership Over Being a CEO

And maybe that's the answer. Are there other attributes or misconceptions around the travel category that drew you to it? Just from a strictly a business perspective.

I think that for most people I would agree that, that it's probably not the right category. And certainly for traditional searchers or for people who don't have experience in the travel industry, it's not necessarily an industry I would recommend for all of the reasons you just named. I think that what made it particularly interesting to us was a.

Having seen, you know, a business, a travel business scale and also having done a lot of that sales and marketing for the business in Morocco, I felt like I had the skillset and the experience in that specific industry to very quickly make an impact on the business. And then I think on the operations and logistics piece, I also benefited knowing that I had Rahul.

I knew Rahul has the technical experience to be able to help me take what is typically a very human capital heavy business and transform it into something that is much more automation driven. And so his experience doing that for multiple businesses gave me a lot of confidence that I. Most travel businesses, as they grow their revenue, they also have to grow their headcount in order to keep up…

Right. I was confident in our ability to automate such that we could run at higher net income margins than the typical travel company because I had free labor.

And I think if I didn't have free labor and I didn't have raw holes technical expertise, I may not have considered the businesses as strongly as I did because I would have either been layering on headcount to Grow or I would have been having to buy off the shelf technology that is very expensive. It does exist. There are multiple.

There's actually a search fund or a traditional searcher bought a travel software business that tour operators like myself buy.

But I would just name it. It's called Soft Trip.

It's a very interesting business.

It's a great case. The woman who ran the search fund was on Rick and Royce's pod.

Yeah.