ETA·BRAINa Katyella project

Acquiring Minds

The Dream Outcome: From $300k to $5m EBITDA

Excerpts · 621 segments · ~1:53:32 long

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And so, you know, you're absolutely right. And so I would not have done that deal today, but I would have not, I would have not, I would have not recommended that someone take that deal. Right. Because I have seen similar deals that I did where other people did it and it went to zero.

I have seen a ton of them. Right. And so that's what we don't talk about a lot in Search is the horror stories that happened and the people who, you know, I think you and I were at an ETA conference where, you know, a gentleman lost his house, right. And, and, and he was very vulnerable in talking about that.

And so, you know, if you have a PG on your stuff, you know, I, I love it when these business school students are like, oh, Yeah, I don't have any network, so I'll put a PG on. I'm like, that's really not the attitude you should go into this with, right? Because if you fail at this, chances are you won't do it again, right?

You'll, you'll, you'll go into corporate world and you'll do it, you'll, you'll wish that, you know, things were different. But I want your first business to do really well. And, and so I'm really brutal with, with the, the students that I teach and with the mid career people that I coach is, you know, you want to stack the odds in your favor, right?

You want to be like, you want to be like the 1983 Bears. You don't want to be the 2017 Falcons. You know what I mean?

Like, you want to have it, you know, you want to have it stacked, right?

So, but Linh, on that point about a younger person who has no net worth being willing to take the PG because they have nothing to lose anyway, is that flawed logic? I mean, maybe they're being overly sanguine about what it would look like to, to be in a bad situation. But, but I have said on here that, you know, pg, when you have nothing to lose versus a PG where you have everything to lose,…

No, you're absolutely not flawed. I would say this is the time to do it, right? Take that pg. I guess what I'm saying is, but don't take that PG as a gamble, right?

Like there's a difference between investing and gambling, right? One of my early invent mentors would say that it's like, hey, is this an investment or is this a gamble? Well, what do you mean?

Well, an investment isn't fun. It isn't subject to all this risk. A true investment is, you know, you've got pretty good certainty, right?

And what it was, this isn't venture cap where you expect 99 out of 100 things to not hit, right? Like, yeah, this is, this is, you know, self funded search to me is you're not aiming for the home run, you're not aiming for the billion dollar valuation. You're aiming for the singles and the doubles, right?

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