ETA·BRAINa Katyella project

Acquiring Minds

Buying a Platform with an SBA Loan

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Much larger than that or two. Two times the size of that, if not more.

Yeah, certainly. I, I think, you know, the. Our goal is to be a $10 million revenue business in 2026 and that would be growth of roughly 20% again, year over year. To buy something that is scaled, that has software in place, that has in house, bookkeeper, gm, et cetera.

You're. You're going to pay more for that business than something where you need to double the staff overnight in order to replace the owner. That is typically the business that you would pay 2x or less for at the end of the day. So exactly your point.

Yeah. Okay. All right, Jacob. So still a couple topics I want to get to. So I'm going to move a little, move us a little faster here. So tell us about spinning up your first, you know, remote branch.

Sure. So we chose Myrtle beach because it is two hours south of us. It is the next largest metro that we're not already serving. That is high growth and presumably a similar market to what we're doing already on the coast.

We found a space that was affordable off a main highway. The build out was less than $50,000. Our rent is in real terms less than $5,000 today.

And of course there's escalation throughout the term. But the real thing is staffing and sales. We have a decent marketing strategy in my mind that we were able to spin up down there.

And now we're starting to see the steadiness and the fruits of that. But ultimately time in the market and consistency in front of the purchasers that we want to be in front of and consistency with staff and messaging to me are the most important. So to wrap this up. It is slower actually than I thought it would be at this point, but with the knowledge that we've gained from opening the store,…

And to be clear, when you talk about marketing, which you've mentioned earlier as well, the work that is targeting consumers. So we're talking about Google Ads or what have you. Okay. And then because on the builder side, those B2B relationships would be sales, that would be your enterprise sales effort.

So when I hear you say sales, that's building up the B2B business. When I hear you say marketing, that's building up the B2C business.

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