ETA·BRAINa Katyella project

Acquiring Minds

Bricklayer to Blue-Collar Empire

Excerpts · 509 segments · ~1:34:27 long

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I just don't understand it. Like, he's this, this guy has 30 years of, of clientele and reputation and like, why do you want to change that to a new name that no one even knows? But I could be wrong too.

Maybe he's a matt. He, he's a, he's a good marketer. So I could be wrong. Maybe, maybe his plan's right, but I, that's, that's just not the way I do it.

Yeah. Yeah. Well, this is a philosophical debate that happens a lot to change the name or not especially. And it's most relevant in a case like yours where somebody's building a holding company and it's all adjacent businesses and isn't there, you know, if you just renamed everything Escah Construction, right, Would there be some, you know, with some benefit to that over having all these…

You know what, Let me, let me tell you this, Let me tell you this. There, there's a. There's a business by that I drive by every day and I try and I actually tried to buy them and we couldn't come to an agreement. And I'm not going to say what it is but, but they have a sign that say, that says right by the road, this giant sign that says their name and it says over 100 years of service.

And I look at that 100 years of service with such awe, even myself. You know what I mean? And it's like what does everybody else think to.

This company has been running for 100 years and serving the public for 100 years of doing this. You know, like that you, you can't. I mean you can buy that, but you can't.

You know, you time. Time is the only thing that, that, that grants that. So.

Yeah. You like old buildings and you like old businesses. Me too, me too. It's good stuff. Okay, well we're getting a picture here. So by 20. So that second acquisition was. When did you say that was?

A year later. So we're in 2000. 19ish. Covid's about to hit. Does that stop things for a while?

No, we didn't stop at all. No one stopped. We didn't stop at all.

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