And that was true, they did keep coming back. But all it takes is for a, you know, an aggressive entrepreneur to come in, submit a bid completely lower than yours and they'll win the business. And if you're not building that business like the previous owner was, the business is declining.
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Right. And you know, the other issue I was learning about that business, you know, a year or two in was that you needed really good operator business fit. And that's a really hard thing to pin down. And I can get into how we knew that that was that we had a really good fit within the next business we'll buy.
But how, you know, it's, it's not going well is two factors. One, if employees start to leave and you know, if, if bad apples start to leave, then you know, that's not a bad thing. You can replace them with a type players but if some of your best performers start to leave, you know, the culture is not the greatest and as you replace them, they're not as effective and then customer quality starts…
So you know, that, that did happen to us after a couple of years. We maintained the revenue and the revenue did grow, but the EBITDA rate stayed about the same because again the people that you're replacing these high performers with are just not as, not as effective in their jobs. So that's a quick lesson.
But you know, the first two businesses that we bought had that kind of, we didn't have the right operator to business fit. The third business really did. And that's where that one was called prosafe First Aid Training.
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Great. Well, let's spend a little bit more getting in the weeds on prosafe. This is a business that you're still in for now and it's already been a fantastic run even if you held it indefinitely. So. And it's a much, you've grown it a lot.
It's a much larger business today than when it was, when you bought it. Seems like a great business. Let's hear about it. What is proafe?
Yeah, prosafe is a first aid training school.
First aid training, first aid training.
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