So on this tech piece, Edgar, you actually had said to me in the pre call that you, you do think that this opportunity for efficiency is, is, is vast that so many of these businesses maybe don't have processes, although it sounds like yours did and are just begging for technology and that that's. And, and then you proceeded to talk about some custom code that you built with the help of AI and the…
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Like talk us through how you think about that and what you built.
Yeah, so what I built was a very niche piece of software. It's a web app done almost exclusively with the help of AI. And I think where the value in this is, it's not in that it's digitizing existing processes, but it's actually creating new workflows for how things should work or how things should done.
So essentially grabbing that handoff from the manila folder from the sales guy to the estimator to the construction guy is kind of not fully reinvented but optimized in a way that it's not just now digitally, but it's more structured. The documents are found in the right place, the right people have access to the right data at the right time. And it's insane to me that I was able to do this just…
I think there are a lot of blue collar individuals who can build custom app just for their business now. I think where people will run into issues is building things that are scalable if they want to sort of sell it or commercialize it. But in terms of solutions for yourself, there's no better time right now I think it's.
We're in a unique sort of inflection point with how democratized AI and the solutions that it can come up with are the issue with and I see this and I've talked to other operators who have this issue here is that they will use QuickBooks is almost like mandatory. Then you have some CRM, whether that's Monday or Trello or HubSpot. Then you have your kind of project management which is like Jobber…
And what I find myself very frustrated about was that I'm paying eighteen hundred dollars a month for HubSpot and I only use their CRM and they have other great marketing platforms and they can record your calls and go through your email and do all of these cool things. I don't need that. I'm like small enough to where all I need is just who's calling me? When did they call Me, like, where am I…
And in talking to my rep, like, how do I, you know, do this? And it's like, no, you, you have to, you already have the most basic package. Right. So that's a little frustrating.
I feel like I'm paying for features that I don't need or don't use. But when you have some, something like Jobber or other applications that are private equity backed, it's like, hey, reach the broadest audience as possible, as much as possible. So you end up with a product that is not built for landscapers.
It's built for landscapers, H vac, plumbers, roofers, fence builders, deck builders, you name it. Right. And so you end up with something that's like kind of, it's got features that are built for, for something that you don't use, but you still have to pay that basic price.
And you built this app over some number of weeks. I mean, you didn't bang it out one Saturday afternoon.
No, no, no, no, no. It was a number of months and I had some help, right? It was months, but it was not months of full time. Like I was still running the business. It was, it was, yeah, it took a while.
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