ETA·BRAINa Katyella project

Acquiring Minds

Buying Small to Build for the Long Term ($300k SDE)

Deal story
Brendan Duebner, an army vet and self-funded searcher, bought IT Total Care, a tiny Bay Area MSP with ~$1.15M revenue and ~$300K SDE, via a creative seller-financed stock deal. His vision is deliberately modest—building a 20-40 person 'tribe' he'll run for decades—and the business grew 25% in revenue and ~40% EBITDA in his first nine months.
Deal facts
Industry
IT / Managed Service Provider (MSP)
Business
Managed service provider serving local SMBs
Location
Foster City, California (Bay Area)
Revenue
~$1.15M (down from peak ~$1.4-1.5M)
SDE / EBITDA
~$150K EBITDA / ~$300K SDE
Multiple
~2x SDE / ~4x adjusted EBITDA
Deal size
~$615K (incl. ~$100K assumed lease liabilities; ~$175K cash left in business)
Acquisition model
Self-Funded
Outcome
Closed March 2025; first ~9 months revenue up 25%, EBITDA up ~40%; targeting 25% growth in 2026
People
Will Smithhost
Host of Acquiring Minds podcast
Brendan Duebnerguest
Army vet, self-funded searcher, owner of IT Total Care MSP
Tony Morarosother
Founder/seller of IT Total Care, built it over 20 years
Josh Medowother
Self-funded searcher and former army officer; Brendan interned for him
Topics
03:42Background, army, and discovering ETAaudio ↗
12:29Cold calling as a sourcing strategyaudio ↗
17:14Finding and analyzing IT Total Careaudio ↗
23:55Long-termism and tribe philosophyaudio ↗
38:37Working in the business pre-closeaudio ↗
48:52Deal structure and seller noteaudio ↗
55:51First-year results and EOSaudio ↗
1:12:21MSP strategy: local vs offshoreaudio ↗
Excerpts · 332 segments · ~1:23:40 long

Short excerpts only — hear the full conversation on the publisher's site.

Regular listeners of Acquiring Minds know that. While we celebrate fast growth and big numbers, we also champion long termism, going slow to go fast, and success factors that go beyond EBITDA and irr. So we were excited for today's interview with Brendan Duebner.

Brendan's vision for his business is not to grow as big as possible. Instead, his target is a certain modest size, 20 to 40 people. This number is akin to the tribes of prehistory or army platoons.

It's a number where mutual dependence, shared purpose and cohesion more naturally occur, all properties sorely lacking in modern life. Now, Brendan is also a capitalist. Building wealth is certainly part of his project as well, but it is neither paramount nor unbounded.

He seems to already perceive something that many guests do not perceive before they get into their businesses, but only later learn that there is deep gratification in the impact you can have on your employees. As owner of a business, Brendan bought a very small business. Just $300,000 of SDE for employees and we talk about how his long term vision influences his thoughts on size.

We also unpack his deal structure. Listen closely there to learn how structure can mitigate the risk in the acquisition of such a small business. Here he is. Brendan Duebner, owner of IT Total Care.

Welcome to Acquiring Minds, a podcast about buying businesses. My name is Will Smith. Acquiring an existing business is an awesome opportunity for many entrepreneurs and on this podcast I talk to the people who do it.

The team at Pioneer Capital Advisory has. Started offering peripassu debt for SBA business buyers. That means they can help unlock up to $3 million of conventional debt on.

Top of the $5 million limit of. SBA 7 loans so Pioneer can structure larger, more complex acquisitions. Listen to our story with Anika John.

For one of their clients who did. Just that, buying a $10 million business. As a first time self funded searcher, the Pioneer team has closed more than 100 SBA loans, averaging timelines well below industry standards.

Founder and owner Matthias Smith and COO. Valerie Stash bring over two decades of SBA lending experience. Matthias and Valerie have a full bench of analysts and associates who work your deals with them.

A true deal team. Not just a single point of contact. Visit pioneercap.com or click the link in the notes. Brendan Duebner welcome to Acquiring Minds Will.

Brendan. You bought a very small MSP in the Bay Area. Your metaphor for buying small and learning the business deeply, intimately versus buying a larger business was turning a sailboat versus a cruise liner. I love that metaphor.

Want what comes before or after? Hear the full episode on the publisher's site ↗